Google or Froogle?

I have just started to learn about Froogle and wondered how many of you are using this service to search for goods/products on the internet.? I think it is a great way of finding new products and shopping online and as such have been entering the Bag Boutique's bags into the froogle world! For retailers it is a great way of having your products listed, as it is free and doesn't take very long to upload all of the information.
I have read about certain drawbacks, more popular retailers are listed first, those with higher google rankings etc, but as a new start-up business I think it is important to research and try out all avenues.
Let me know your comments about Froogle as I would be interested to know who uses it.