Radley Bags

Whilst reading Drapers, the well known British Brand Radley are launching its first major ad campaign for spring 2007. No doubt you will come across it whilst reading the newspaper supplements at the weekend- You Magazine (Daily Mail), Stella (Telegraph) and the Sunday Times Style. The campaign will then follow suit in a range of magazines such as Hello!, Grazia, Elle etc. I am surprised this is their first major ad as I'm sure that everyone knows the Radley bag!